WHAT WE DO
WHAT WE DO
// BRAND ASSESSMENT
Understanding the current state of a brand - its internal and contextual strengths and weaknesses, its relevance to customers and its relationship to competitors. Offerings include internal assessments, digital and social presence audits, competitive analysis and due diligence reports.
// BRAND STRATEGY
Defining the foundations on which your organization's success will be built. Offerings include brand positioning, brand architecture, and product and service positionings.
// BRAND ACTIVATION
Bringing your organization’s promise to life through core assets and culture. Offerings include naming, tone of voice and messaging strategy, content strategy and copywriting, as well as internal activation planning and development. We can also provide creative partners for brand identity, website and campaign design.
// EXPERIENCE DESIGN
Engaging your internal or external audience (B2C, B2B or not-for-profit) in an optimal experience of your brand across all channels. Offerings include employee journey mapping and employee engagement strategy as well as customer archetype modeling, customer journey mapping, customer experience strategy and innovation design.
HOW WE DO IT
HOW WE DO IT
// ACME works directly with clients of all types and sizes to define or refine brand strategy at all levels, ranging from the corporate brand to employee and customer experience strategies to product and service positionings. We assemble small, bespoke teams in order to maximize focus and minimize collateral costs to our clients. We also partner with agencies to lead specialty projects or add senior-level expertise when needed - we are very comfortable offering a white label solution. Our brand assessment offerings are available to support due diligence activities related to business investment decisions such as mergers, acquisitions and spin-offs.
WHO WE WORK WITH
WHO WE WORK WITH
// CLIENTS AND AGENCY PARTNERS
ACME Brand Intelligence delivers world-class results while limiting cost and commitment for both our direct clients and agency partners (so they're happy) and while doing work that is meaningful and inspiring to us (so we're happy, too).
When working directly with a brand we specialize in leading small and medium-sized projects for big clients, and big projects for small and medium-sized clients. Here are a few clients for whom we've recently delivered exceptional strategic and creative solutions without the big agency bureaucracy or price tag:
Sometimes, even at the senior level, agencies need the flexibility that a contract solution provides. In these cases we are happy to help. And for our clients, our agency relationships enable us to quickly assemble larger teams for engagements that demand scale or capabilities we don't have on our own. Here are a few of the agencies we've recently created win/win partnerships with:
TESTIMONIALS
TESTIMONIALS
“Alex helped us make sense of a complex B2B branding challenge. Together we fine-tuned our value proposition, developed a compelling name, and established the ground rules for bringing the new brand to market. His process was both structured and collaborative, which made the end result much easier to sell in to the rest of the organization.”
“We looked to ACME for help merging three distinct not-for-profits into the leading brand in Lupus research. Alex helped us crystalize our vision into a strategic brand platform that resonated across all our audiences, from donors, to scientists to patients, and one that stakeholders from all three legacy organizations could enthusiastically support. ACME also brought in terrific partners to design our new identity and website and stuck right beside us through every step of that process.”
“We are in the business of inspiring better leadership and team alignment at Fortune 500 companies, so it was an interesting experience to turn our gaze inward. When we needed clarity on our brand and how we created value, for different types of clients and in different parts of our business, ACME took us through a streamlined but rigorous process that produced results. Alex really understood our Glad To Be Here philosophy, and gave us the foundation we needed to deliver it the right way.”
“We gave Alex a seemingly insurmountable challenge: assemble a team to create the company’s first experience center in our 90-year history to tell the story of our past and our future, and to create a meaningful connection to our brand across multiple divisions. Alex’s strategy and messaging was essential to setting the tone for a diverse set of businesses and customers. The result was a stunning and inviting center we’re proud to show off.”
